Sneaker collaborations are nothing new, and in fact seem to be picking up a lot of steam. Seems every blog and boutique is getting their own collab with Nike, Reebox, or Adidas lately. The sneaker companies are much more interested in reaching down... Keep Reading

Following the July release of the Transformers II pack, the G.I. Joe pack is set to release exclusively at Footlocker House of Hoops locations in August. Similar to the movie Transformers: Revenge of the Fallen, G.I. Joe: Rise of the Cobra is... Keep Reading

Way back in 2006, a short animation hit the web and people talked. Mixing together such pop culture references as pro wrestling, anime, sneakers, and sports drinks the video was an internet sensation. Recently with the resurgence of sneaker culture... Keep Reading

Earlier today, Nike announced the release of 3 Transformer-inspired shoes. Obviously taking into account the hype surrounding the Transformers movie, Nike has released shoes based on classic characters: Megatron, Soundwave, and Bumblebee. Keep Reading

Filippo Perin, a toy designer and artist based out of Conegliano, Italy, has released what has to be his biggest series yet. A papercraft version of the popular Nike Air Yeezys has thrown a big-ass spotlight on Perin's work- past and future. Keep Reading

Reebok has had the YourReebok service up and running for a long time now. As their answer to Nike's popular NikeID service, YourReebok allows you to choose from a selection of Reebok sneakers and customize it. Then you can actually buy your... Keep Reading

NYLON Magazine has released a promotional behind-the-scenes video clip on YouTube proudly showcasing their collaboration with Nike to release several brand new Nike Dunk colorways. Mostly monochromatic, and entirely comprised of bright neons, the... Keep Reading