CRU DE LADIES for the agency BBDO Mexico has created a spot exploring a world made almost entirely out of notebook paper scribbled on with pencil. Reminiscent of a Michel Gondry-esque world, the main character pours sketched coffee and drives a papercraft Mini Cooper. The world created is so fun, it’s almost sad at the end where they wimp out and do a wipe to the “real” world and transform this inventive and fun world into just another commercial. Oh well, the first 50 seconds are still dope.